Southwest airline s crazy recipe for business and personal success. Nuts southwest airlines crazy recipe for business and personal success 9781885167187 by frieberg, kevin and a great selection of similar new, used and collectible books available now at great prices. Full of original insights, upbeat stories, and concrete suggestions, nuts. Southwest airlines president and ceo herb kelleher has sidestepped reengineering, total quality. They go far beyond simply analyzing the company and its key luv ingredient for success. A 1995 book about the company bears the title nuts. Southwest reinvented air travel 26 years ago with its low fares and zany, irreverent style. And management consultants kevin and jackie freiberg have written nuts.
So lets collaborate to deliver a high octane, heavily researched and highly customized message that leaves your audience with an unforgettable experience. I picked up this book from the recommendation of mohnish pahrai. Their business model has been replicated many times all over the. Twentyfive years ago, herb kelleher reinvented air travel when he founded southwest airlines, where the planes are painted like killer whales, a typical. Southwest airlines introduces a significant upgrade to its awardwinning corporate blog, nuts about southwest. Their business model has been replicated many times all over the world, but no one has been able to replicate its success. One of the key factors in southwest airlines success was mentioned in the book, but i dont think it was given the credit it is due for many of the very important decisions that set the airline up for success from the very beginning. Nuts southwest airlines crazy recipe for business and personal success is a 1996 nonfiction book by kevin and jacquelyn freiburg, published by bard press. Southwest airlines says it will stop serving peanuts. Nuts southwest airlines crazy recipe for business and personal success. Southwest airlines crazy recipe for business and personal success by kevin and jackie freiberg.
Nuts southwest airlines crazy recipe for business and personal success freiberg, kevin, freiberg, jackie on. About nuts twentyfive years ago, herb kelleher reinvented air travel when he founded southwest airlines, where the planes are painted like killer whales, a typical company maxim is hire people with a sense of humor, and inflight meals are never servedjust sixty million bags of peanuts a year. Back a couple of years ago while working on my mba, i had to read nuts. Nuts about southwest was originally launched as a means of giving our customers a look inside the culture and operations of southwest airlines and allowing them to interact and build personal relationships with our employees.
Southwest airlines crazy recipe for business and personal success at. Nuts southwest airlines crazy recipe for business and. The book reads like a good novel and worked really well as a bed time story book for me. Buy nuts southwest airlines crazy recipe for business and personal success new edition by freiberg, kevin, freiberg, jackie isbn. Its doesnt necessarily capture the company culture that exists today as this book was written 20 years ago, however it captures some toolscharacteristics of a topnotch organization that can be used to win as an underdog. Kevin and jackie freiberg began studying southwest airlines when kevin was a doctoral student. The dallasbased airline called its prices peanut fares, and it once published a corporate blog called nuts about southwest. Nuts southwest airlines crazy recipe for business and personal success by freiberg, kevin. View flight status, special offers, book rental cars and hotels and more on. The freiburgs together operate a consulting company in san diego and. Buy the paperback book nuts southwest airlines crazy recipe for business and personal success by kevin freiberg at indigo.
Today southwest airlines swa is the biggest lowcost airline worldwide and therefore in my opinion this book descripes this usairline so interesting and. Through consulting and their later work in preparation for this book, the freibergs have intimate knowledge of southwests operations, and put it to good use in presenting the company to readers. Book our famous low fares only on the official southwest airlines website. Southwest airlines offers a very comfortable ride with all premium leather seats and plenty of legroom.
They wrote the book back in 1996, and it has stood the test of time. Nuts about southwest began in april 2006 as one of the worlds first company blogs. The second was uncontainable by kip tindell, the recently retired ceo from the container store. Now, the secrets of southwest airlinesrated one of the ten best companies to work for in america are. Southwest airlines crazy recipe for business and personal success.
Jackie freiberg describes the events and people who shaped the culture, character, and personality of southwest airlines, discusses the main elements of the companys success, explores the way leadership is. Frankly, your world is too interesting and moving too fast for us to just roll in and do a shtick. This lively, funny and, at times, moving book is full of information about the origins of southwest airlines, what makes it unique and how it fights hard to keep its family. Buy nuts southwest airlines crazy recipe for business and personal success book online at best prices in india on. Southwest airlines crazy recipe for business and personal success best book, read online nuts southwest airlines crazy recipe for business and personal success kevin freiberg ebooks, nuts southwest airlines crazy recipe for business and personal success pdf read online, download best book nuts. Freiberg, jackie and a great selection of related books, art and collectibles available now at. Southwest airlines legends herb kelleher and gary kelly talk leadership duration. Book the best deals and lowest fares for airline tickets only at. Book hotels with southwest airlines and earn points as you find the best hotel discounts in 227 countries.
Kevin and jackie freiberg are principals of the san diego consulting group, inc. This book validated a lot of my own personal experiences with working at horrible, deadend jobs that crush your spirit and soul. Its a joy to read about a company that values freedom, creativity, people and, yes, love. Pdf nuts southwest airlines crazy recipe for business. All the latest news and updates from the southwest airlines community team. Twentyfive years ago, herb kelleher reinvented air travel when he founded southwest airlines, where the planes are painted like killer whales, a typical company maxim is hire people with a sense of humor, and inflight meals are never servedjust sixty million bags of peanuts a year. Great book on the history and culture of southwest airlines. Since reading about herb kelleher and his company southwest airlines in the book nuts several years ago i have been enamored with their company. Southwest airlines crazy recipe for business and personal success, kevin and jackie freiberg, came up with a captivating and hilarious book that reveal the ingredients that have made southwest airlines such a consistent success story. The first ceo of southwest was lamar muse, herb kellehers predecessor. Revealing the secrets behind the success of southwest airlines, one of the worlds most successful companies, this book expands on the unusual strategies employed. Buy nuts southwest airline s crazy recipe for business and personal success 1st trade pbk. This is not a genre i usually read, basically a history and case study of a particular business, that being southwest airlines.
The airline was established on march 15, 1967 by herb kelleher as air southwest co. At first i looked at it as an assignment i just needed to get done, but what i found was an amazing story about a startup. By sidestepping reengineering, total quality management, and other management philosophies and. Learn more about our southwest hotel partners today. Nuts southwest airlines crazy recipe for business and personal success freiberg, kevin. Southwest airlines is the worlds largest lowcost airline. Revealing the secrets behind the success of southwest airlines, one of the worlds most successful companies, this book expands on the unusual strategies. Its doesnt necessarily capture the company culture that exists today as this book was written 20 years. Everyday low prices and free delivery on eligible orders. Produced by southwest airlines the mission of southwest airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.
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